Zuckerberg’s boring testimony is a big win for Facebook

n

This was the only time Zuckerberg seemed flapped, because he knows the stakes of the public perception of Facebook’s political leanings. Zuckerberg, many Facebook employees and Facebook’s home state of California are all known to lean left. But if the company itself is seen that way, conservative users could flee, shattering Facebook’s network effect. Yet again, Zuckerberg nimbly avoided getting cornered here, and was aided by the bell signaling the end of Cruz’s time. He never noticeably raised his voice, lashed back at the senators or got off message.n

By the conclusion of the five hours of questioning, the senators themselves were admitting they hadn’t watched the day’s full testimony. Viewers at home had likely returned to their lives. Even the press corps’ eyes were glazing over. But Zuckerberg was prepared for the marathon. He maintained pace through the finish line. And he made it clear why marathons aren’t TV spectator sports.n

The question is no longer what revelations would come from Mr. Zuckerberg going to Washington. Tomorrow’s testimony is likely to go similarly. It’s whether Facebook can coherently execute on the data privacy promises it made leading up to today. This will be a “never-ending battle” as Zuckerberg said, dragging out over many years. And again, that’s in Facebook’s interest. Because in the meantime, everyone’s going back to scrolling their feeds.n”,”protected”:false},”excerpt”:”rendered”:”

Mark Zuckerberg ran his apology scripts, trotted out his lists of policy fixes and generally dulled the Senate into submission. And that constitutes success for Facebook. Zuckerberg testified before the joint Senate judiciary and commerce committee today, capitalizing on the lack of knowledge of the politicians and their surface-level questions. Half the time, Zuckerberg got […]n”,”protected”:false,”author”:1603003,”featured_media”:1620011,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”relegenceEntities”:[],”relegenceSubjects”:[],”categories”:[449557102,14911,15986864,449557028,13217,426637499,3457,17396],”tags”:[576599627,576604103,341024,576604254],”crunchbase_tag”:[576600322],”tc_stories_tax”:[],”tc_event”:[],”shortlink”:”https://tcrn.ch/2vbcWfx”,”videoData”:”provider”:false,”location”:”entrybody”,”rapidData”:”pt”:””,”pct”:””,”featured”:true,”subtitle”:”This 5-hour nothingburger made the scandal seem over”,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”tc_unified_tagging”:[“tag”:”term_id”:341024,”name”:”Mark Zuckerberg”,”slug”:”mark-zuckerberg”,”term_group”:0,”term_taxonomy_id”:8638,”taxonomy”:”post_tag”,”description”:””,”parent”:0,”count”:297,”filter”:”raw”,”cb_tags”:[“mark-zuckerberg-person”:”Mark Zuckerberg”],”tag”:”term_id”:576604254,”name”:”zuckerberg testimony”,”slug”:”zuckerberg-testimony”,”term_group”:0,”term_taxonomy_id”:160388,”taxonomy”:”post_tag”,”description”:””,”parent”:0,”count”:0,”filter”:”raw”,”cb_tags”:[],”tag”:”term_id”:576604103,”name”:”Facebook Data privacy”,”slug”:”facebook-data-privacy”,”term_group”:0,”term_taxonomy_id”:160237,”taxonomy”:”post_tag”,”description”:””,”parent”:0,”count”:0,”filter”:”raw”,”cb_tags”:[],”tag”:”term_id”:576599627,”name”:”Cambridge Analytica”,”slug”:”cambridge-analytica”,”term_group”:0,”term_taxonomy_id”:155761,”taxonomy”:”post_tag”,”description”:””,”parent”:0,”count”:67,”filter”:”raw”,”cb_tags”:[“cambridge-analytica-organization”:”Cambridge Analytica”]],”associatedEvent”:null,”event”:null,”authors”:[1603003],”hideFeaturedImage”:false,”relatedArticles”:[],”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1619907″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”version-history”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1619907/revisions”],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/1603003″],”replies”:[“embeddable”:true,”count”:0,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1619907&order=asc&tc_hierarchical=flat”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/1603003″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1620011″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1619907″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1619907″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1619907″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1619907″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1619907″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1619907″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:1603003,”name”:”Josh Constine”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/josh-constine/”,”slug”:”josh-constine”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=96&d=identicon&r=g”,”links”:”homepage”:”http://about.me/joshconstine”,”facebook”:”http://www.facebook.com/JoshConstine”,”twitter”:”http://twitter.com/JoshConstine”,”linkedin”:”https://www.linkedin.com/in/joshconstine/”,”crunchbase”:”https://www.crunchbase.com/person/josh-constine”,”position”:”Editor-At-Large”,”cbDescription”:”

Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch.nn

Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, ads, ecommerce, games, and music technology.nn

Constine graduated from Stanford University in 2009 with a Master’s degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.nn

Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.nn

Josh Constine is an experienced public speaker, and has moderated over 100 on-stage interviews in 13 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He’s been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, China Central Television, and Fox News. Constine is available for speaking gigs. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.nn

[Disclosures: Josh Constine advised a college friend’s social location-sharing startup codenamed ‘Signal’ that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch’s editors. Constine’s cousin Darren Lachtman is the founder of Niche, which connects social media stars to sponsorships from brands, and was acquired by Twitter. Constine has personal relationships stemming from college housing with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood. Constine occasionally does paid speaking engagements at conferences funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies.]”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/h_216,w_216,c_fit/v1415412437/xje35licfau9iewxnf44.png”,”twitter”:”JoshConstine”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/1603003″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”author”:[“id”:1603003,”name”:”Josh Constine”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/josh-constine/”,”slug”:”josh-constine”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=96&d=identicon&r=g”,”links”:”homepage”:”http://about.me/joshconstine”,”facebook”:”http://www.facebook.com/JoshConstine”,”twitter”:”http://twitter.com/JoshConstine”,”linkedin”:”https://www.linkedin.com/in/joshconstine/”,”crunchbase”:”https://www.crunchbase.com/person/josh-constine”,”position”:”Editor-At-Large”,”cbDescription”:”

Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch.nn

Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, ads, ecommerce, games, and music technology.nn

Constine graduated from Stanford University in 2009 with a Master’s degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.nn

Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.nn

Josh Constine is an experienced public speaker, and has moderated over 100 on-stage interviews in 13 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He’s been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, China Central Television, and Fox News. Constine is available for speaking gigs. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.nn

[Disclosures: Josh Constine advised a college friend’s social location-sharing startup codenamed ‘Signal’ that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch’s editors. Constine’s cousin Darren Lachtman is the founder of Niche, which connects social media stars to sponsorships from brands, and was acquired by Twitter. Constine has personal relationships stemming from college housing with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood. Constine occasionally does paid speaking engagements at conferences funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies.]”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/h_216,w_216,c_fit/v1415412437/xje35licfau9iewxnf44.png”,”twitter”:”JoshConstine”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/1603003″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”wp:featuredmedia”:[“id”:1620011,”date”:”2018-04-10T17:03:00″,”slug”:”facebook-ceo-mark-zuckerberg-testifies-at-joint-senate-commerce-judiciary-hearing-9″,”type”:”attachment”,”link”:”https://techcrunch.com/2018/04/10/zzzuckerberg/facebook-ceo-mark-zuckerberg-testifies-at-joint-senate-commerce-judiciary-hearing-9/”,”title”:”rendered”:”Facebook CEO Mark Zuckerberg Testifies At Joint Senate Commerce/Judiciary Hearing”,”author”:1603003,”license”:””,”authors”:[1603003],”caption”:”rendered”:”

WASHINGTON, DC – APRIL 10: Facebook co-founder, Chairman and CEO Mark Zuckerberg testifies before a combined Senate Judiciary and Commerce committee hearing in the Hart Senate Office Building on Capitol Hill April 10, 2018 in Washington, DC. Zuckerberg, 33, was called to testify after it was reported that 87 million Facebook users had their personal information harvested by Cambridge Analytica, a British political consulting firm linked to the Trump campaign. (Photo by Chip Somodevilla/Getty Images)n”,”alt_text”:””,”media_type”:”image”,”mime_type”:”image/jpeg”,”media_details”:”width”:3765,”height”:2008,”file”:”2018/04/gettyimages-944391812-fade.jpg”,”sizes”:[],”image_meta”:”aperture”:”0″,”credit”:”Getty Images”,”camera”:””,”caption”:”WASHINGTON, DC – APRIL 10: Facebook co-founder, Chairman and CEO Mark Zuckerberg testifies before a combined Senate Judiciary and Commerce committee hearing in the Hart Senate Office Building on Capitol Hill April 10, 2018 in Washington, DC. 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