Home / Asia Tech / WeChat for the Workplace: The Rising Popularity of Enterprise App Ding Ding

WeChat for the Workplace: The Rising Popularity of Enterprise App Ding Ding

While some call it a wonder tool, others say it’s a nightmare for employees. Ding Ding, Alibaba’s mobile and desktop app for companies, is gaining popularity across China. With its GPS-based features and other nifty functions, companies can now monitor the whereabouts of their employees.

It has been over 2,5 years since Alibaba launched its ‘enterprise app’ Ding Ding (钉钉). In February of 2015, websites such as TechCrunch and TechinAsia described the app as a new mobile and desktop program for businesses that aimed to compete with Tencent’s WeChat – China’s top messaging app.

At the time, Ding Ding (also known as DingTalk) was only available in Chinese. But the app, now updated to the 3.5.3 version, has become readily available in English on Chinese app stores, Google Play, and Apple stores.

Its use by companies across China is picking up. The app has now been downloaded 50.5 million times on the Huawei store, 27 million times on the Tencent app store, 20+ million times on the Oppo app store, 12 million times on the Baidu app store, and 8.5 million times on the 360 Mobile Assistant app store.

Smart mobile office

More companies across China are now using the app as a ‘smart mobile office’: it functions as a messaging app among colleagues, a tool for making conference calls, but more importantly, as a program that makes it easy for employees to clock in and out of work and for employers to check their whereabouts.

“Our company just started implementing it. Nobody gave us any warning,” an employee named Bryan Lee (alias) of a middle-sized Beijing educational company told What’s on Weibo this week: “I’ve spoken to many people of other companies here who also started to use it recently.”

Ding Ding has many functions, and in some ways is meant to replace WeChat as a work tool. The app allows users to create team groups, and also functions as an address book that shows the organizational structure of the company. Users can directly contact the HR group or other colleagues through Ding Ding.

According to Alibaba, ‘DingTalk’ is a “multi-sided platform” that “empowers small and medium-sized business to communicate effectively.” The app’s functions include, amongst others, the following features:

– Ding Ding is a global address book that allows users to view the organization’s structure in a glance and contact everyone, but also shows contacts outside of the company (suppliers, business partners, etc.) and functions as a customer information management system.
– The program is also a calendar for creating tasks and meetings.
– Ding Ding is an instant messaging app designed for office use, supporting both private and group chats and supporting file transfers. To improve communication efficiency, all types of messaging display read/unread statuses.
– The app’s ‘Ding It’ function makes sure recipients never miss a message by alerting them through phone, SMS, or in-app notification. Companies can also send out a voice message or hold a conference call to make sure their message is heard.
– The Secret Chat function works like SnapChat, making messages traceless and self-deleting for ultimate privacy and protection.
– Through its Smart Attendance System companies can keep track of employee’s attendance and overtime records; employees can clock-in and out of work in an instant. The software also automatically generates attendance reports.
– Ding Ding can process approvals by electronically dealing with request for leaves, business trips or reimbursements. Approvals for business trips and leave are automatically linked with attendance records.
– DingTalk is also a high-definition video conferencing system and allows users to also start free individual calls.
– Ding Ding has its own business cloud (or “Ding drive”) feature, making file saving and sharing a quick and easy task, also between PC and mobile.
– DingTalk’s email inbox also makes it possible to receive email notifications in chats.

Despite the myriad of functions, or actually because of them, some employees call the app a ‘catastrophe’ for office staff.

Big boss is watching you

“Since Ding Ding is GPS-activated, I will be signed in when I get to work. And when I leave work, it will clock me out,” Lee says.

The app’s clocking system is one of its most used functions and allows companies to track whether their employees arrive late at work or whether they are working overtime.

“Clock out successful. Got off work 18:04.”

There is a positive side to it for employees since there is much less paperwork to fill out when, for example, asking compensation for overtime work. Lee notes that people can also electronically apply for a leave of absence through Ding Ding.

But the downside is that there is no room for white lies anymore. Because of the app’s geotagging function, the employer can actually check if you really are seeing the doctor (as you said you were going to).

“Through Ding Ding you can report where you are for your company. If you requested a leave of absence to go to the hospital, for example, you can bookmark the location so that your company knows you really are at the location where you are supposed to be. Same goes for business-related appointments – if your company requires it, you tag the location so they can see that you are where you said you were going, so they won’t deduct your salary for that.”

“People have a lot of different views on it,” Lee says: “I am always at work when I need to be and I never cheat the system. So I think it is very convenient that I no longer need to take my phone and scan a QR code every day to log in to work, which used to be mafan [trouble] – this is much easier. But a lot of people think it is somewhat Orwellian. They do not monitor your everyday moves but if you actually go drinking with your friends instead of going to a doctor as you told your boss, then that might get you in trouble.”

Apart from the location-tagging function, which may or may not be required/activated by the company, there are also other functions that many people do not like. Ding Ding, unlike WeChat, automatically shows that your message has been delivered and read. It also allows a company to send out a ‘Ding alert’ (which notifies recipients through phone call/SMS/In-App alerts) to make sure everybody gets the message.

On Q&A platform Zhihu.com, user ‘Aurora’, who works at a HR company, tells how this has made life more troublesome for office staff:

“The rapid growth of Ding Ding lies in the fact that it meets the requirements of its user – the boss. Just imagine: you’re in the midst of finishing a proposal when the boss sends you a message saying you need to come over to bring them a certain file.

1. You see the message. You finish the last part of your proposal before bringing over the file to your boss a bit later.
2. You don’t see the message. You finish your task and take a break. You then see the message and take care of it.
3. No matter if you see did or did not see the message, the boss notices you did not respond and gives you a call.

1. You see the message. Your boss gets a ‘message read’ (已读) confirmation and you have no other option than to break off your work and immediately take care of it.
2. You haven’t seen it. So your boss sends you a ‘ding alert’ and you have no other option but to read it, break off your work, and immediately take care of it.”

Aurora also writes that Ding Ding is completely made to comply with the demands of the company’s managers rather than their staff. For office staff, it is not convenient to have to respond to the boss’s wishes immediately – it can disturb their everyday tasks and adds stress to their job. For the manager, on the other hand, it has become very easy to reach the staff: they do not even need to pick up the phone anymore, and can reach whoever they want right away.

Unhappy Dingers

On Weibo, many people share Aurora’s views and are not too happy with Ding Ding. “I’ve had enough with this app! It reminds me every single morning to clock in to work!”

“You have to be at work in 12 minutes, don’t forget to clock in!”

Others also complain that the app only adds to the time they spend looking at their phone: “If it’s not my QQ group, then it’s my WeChat group or my Ding Ding group – it seems I am looking at my phone screen all day,” one Weibo user says.

There are also people who note that they are hardly ever really free from work anymore. As one Xiamen worker writes: “I had the morning off. But I had hundreds of WeChat messages, dozens of Ding Ding messages, and three missed phone calls. This is ruining me.”

“With this Ding Ding app it seems like no matter what time it is or where you are, you’re just always at work,” another complaint said.

“It looks like they are going to implement Ding Ding at my office. I just want to punch the person who invented this app.”

But despite all the backlash and complaints, Ding Ding’s popularity as an office solution for immediate workplace communication and registering employee’s working hours is on the rise.

On the app’s review page on the Huawei store, some call it “the best office application.” Others also note that the app is not just convenient, but also free: “It is very practical, and it has saved me the costs for other office management software.”

Other reviewers also seem much more enthusiastic than the complaining netizens on Weibo: “In our office, it’s become an essential tool – and its functions just keep getting better and better.”

 

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