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Samsung Galaxy Fold review: future shock


The Galaxy Fold has been the most polarizing product I can recall having reviewed. Everyone who saw it wanted to play with the long-promised smartphone paradigm shift. The results, on the other hand, were far more mixed.

If nothing else, the Fold has a remarkably high Q-Rating. Each person who saw me using the product had at least a vague idea of what it was all about. I honestly can’t remember the last time I’ve had that reaction with a non-iPhone device. That’s great from brand perspective. It means a lot of people are curious and potentially open to the notion that the Samsung Galaxy Fold is the future.

Of course, it also means there are a lot of people looking on if you fail.

In some ways, this past week with the Samsung Galaxy Fold has been an extremely public beta. A handful of samples were given out to reviewers. Most worked fine (mine included), but at least three failed. It’s what we in the industry call a “PR nightmare.” Or at least it would be for most companies.