Jeffrey Katzenberg’s streaming service Quibi is doing a show about Snapchat’s founding

post that Quibi was working on a basketball-related series with Steph Curryu2019s production company.n

However, the story about Snapchat’s founding highlights how Quibi could benefit from its combination of tech and entertainment industry roots, in terms of deciding what to greenlight.n

Whitman, a former HP Enterprise president and CEO, also pointed to another example: her penchant for using data to make decisions.n

“I am deeply analytical and Jeffrey will argue in stories and allegories,” Whitman said. “And I will say: ‘Jeffrey, do you have any data to suggest that what you have just said is true?’ And he’ll say, ‘no I don’t have any data — but it’s true,’ ” she explained.n

“Then I will come with data, facts, total available market size, market segmentation, market research, and he will say, ‘you know, not everything yields to analysis.’ And I’ll say ‘no, not everything does, but most things do,’ ” she said.n

For the most part, today’s onstage discussion was a pitch for why Quibi will work and why it needs to exist — with Katzenberg touting its promise as an app that will benefit from 5G mobile networks as well as the cord-cutting behavior among younger millennials, who are no longer interested in traditional pay TV.n

Both execs also stressed that Quibi was not a Netflix or YouTube competitor — despite angling for the same share of consumersu2019 mobile minutes and a set amount of downtime not spent on social media and mobile gaming, for example. They instead believe Quibi will be additive, and other services — like Netflix and Disney+ — can still win, even as Quibi wins.n

Katzenberg said that Quibi aims to grab 20 minutes of the 70 minutes per day people spend watching short-form video, but doesn’t believe it will necessarily come at the expense of YouTube or others.n

“Six years ago it was six minutes. A year and a half ago, it was 40 minutes. And today it’s 70 minutes,” he said, illustrating mobile video’s rise. “People love being able to watch great short-form content on the go.”n

“What we know is that our users are watching a lot of video on mobile. They’re excited about the opportunity to see something differentiated. But honestly, we’reu00a0using a lot of judgment, and we’ll know whether it works when it launches,” Whitman added.u00a0n

Quibi will publish more than 100 pieces of content every week, meaning it’s going to be making 5,300-5,400 pieces of content per year, Katzenberg said. He also mentioned a few others examples of programming, including a daily round-up of the best of late night TV, and spoke more vaguely of the potential for a show that delivered music news, the way that MTV’s Kurt Loder once did.n

The streaming service is launching in April 2020, Katzenberg also confirmed today, putting a more definitive time stamp on the launch time frame beyond “early 2020” or “spring.”n”,”protected”:false},”excerpt”:”rendered”:”

Jeffrey Katzenberg and Meg Whitman today announced a slate of new series and projects heading to their forthcoming video streaming service, Quibi. The list includes an origin story to complement Telemundou2019s hit show u201cEl Seu00f1or de los Cielos;u201d a music competition show produced by Justin Bieber manager and entertainment exec Scooter Braun; a show from […]n”,”protected”:false,”author”:2414667,”featured_media”:1794811,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”jetpack_publicize_message”:”Jeffrey Katzenberg’s streaming service Quibi is doing a show about Snapchat’s founding https://tcrn.ch/2tXdRN2 by @sarahintampa”,”categories”:[329026,449557028,17396],”tags”:[100086509,519573,381667,576609355,449553840,80687524,158870],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2019/03/quibi-sxsw.png”,”jetpack_publicize_connections”:[],”shortlink”:”https://tcrn.ch/2tXdRN2″,”rapidData”:”pt”:””,”pct”:””,”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[“slug”:”quibi”,”cb_name”:”Quibi”,”cb_slug”:”quibi-43b3-organization”,”cb_link”:”https://crunchbase.com/organization/quibi-43b3″],”associatedEvent”:null,”event”:null,”authors”:[2414667],”hideFeaturedImage”:false,”relatedArticles”:[],”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1794776″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”version-history”:[“count”:14,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1794776/revisions”],”predecessor-version”:[“id”:1794946,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1794776/revisions/1794946″],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″],”replies”:[“embeddable”:true,”count”:0,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1794776&order=asc&tc_hierarchical=flat”],”https://techcrunch.com/edit”:[“href”:”https://techcrunch.com/wp-admin/post.php?post=1794776&action=edit”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1794811″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1794776″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1794776″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1794776″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1794776″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1794776″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1794776″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:2414667,”name”:”Sarah Perez”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/sarah-perez/”,”slug”:”sarah-perez”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g”,”links”:”facebook”:”http://www.facebook.com/sarahperez”,”twitter”:”https://twitter.com/sarahintampa”,”linkedin”:”http://www.linkedin.com/in/sarahintampa”,”crunchbase”:”https://www.crunchbase.com/person/sarah-perez”,”position”:”Writer”,”cbDescription”:”

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