Epic Games sidesteps the Play Store with Fortnite for Android launch

Epic Games continues to spread the love… to consumers, at least.

Following the launches of Fortnite Battle Royale on iOS earlier this year and Fortnite for the Nintendo Switch earlier this summer, Epic Games is now confirming that the Android version of the game will be available exclusively through the Fortnite website.

Users can visit Fortnite.com and download the Fortnite Launcher, which will then allow them to load Fortnite Battle Royale onto their devices.

When asked why Epic would choose to distribute the game via their own website instead the more official channel of the Google Play Store, Epic Games CEO Tim Sweeney told TechCrunch in an email:

On open platforms like PC, Mac, and Android, Epic’s goal is to bring its games directly to customers. We believe gamers will benefit from competition among software sources on Android. Competition among services gives consumers lots of great choices and enables the best to succeed based on merit.

Of course, Sweeney didn’t mention the 30 percent fee that goes to Google each time a user makes an in-app purchase, but it’s hard to imagine that’s not a factor in the decision.

In-game purchases are a huge source of revenue for Epic. After all, Fortnite Battle Royale is still a free download across all platforms. That said, Epic Games has already made more than $1 billion on the game through in-game purchases alone. For context on that 30 percent fee, Epic Games is making approximately $2 million per day as of July, according to Sensor Tower.

Using a virtual currency called V-Bucks, players can buy skins, pick axes, gliders and emotes, none of which offer a competitive advantage. Epic declined to clarify if mobile users have the same purchasing behavior as PC and console players. But if they do on Android, Epic will make 100 percent of the revenue.

Epic Games also declined to give an exact date for the launch, still simply saying that the game will launch this “summer.”

That said, you can expect to see the same game, and the same cross-play compatibility, on the Android version of Fortnite Battle Royale when it launches.

One potential drawback to the launch will be security. As Android Police points out, loads of people will enable unknown sources in settings, forgetting to turn it off after, which could end up being a problem down the line.

We’ll be sure to let you know more specific information around the launch date and supported devices as soon as we hear more from Epic Games.