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Construction firm DIRTT lets clients view design spaces in VR on their phones


We’ve written before about the futuristic construction company DIRTT — the acronym stands for “Doing It Right This Time,” a credo the company uses to praise its innovative approach to modular construction. DIRTT is the company with the moveable walls and creative approaches to home design. Now the company is adding a new level of interactivity by launching an app that allows users to walk through their future space in virtual reality (VR) before it’s even built — and with no headsets required.

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The app, available now on the Apple App Store, is called ICEreality. It’s a VR app that is built on top of DIRTT’s ICE software, a Building Information Modeling (BIM) tool that combines material data, pricing, engineering, manufacturing and, installation data for every aspect of an interior design project. When linked with an ICE design file, an iPhone running ICEreality instantly becomes a VR viewer for the pliable space design. Even cooler, multiple users can check out the space at the same time, as any user is transformed by the software into an avatar who can navigate the design in real time.