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Apple Watch Series 4: Here’s how and where to buy it

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The Apple Watch Series 4 is officially here, and it comes packed with not only a larger display, but a bunch of additional health features, including a built-in electric heart sensor. It also comes in two different case sizes: A 40mm model and 44mm model.

Aside from the Apple store, the company’s next-generation smartwatch is available in other locations as well. You can pre-order it directly from Apple or via all four major carriers.

Here’s where to buy the Apple Watch Series 4.

The Apple Store

The Apple Watch Series 4 is currently available for pre-order in the U.S. through Apple’s site and the Apple Store app, with in-store availability starting on September 21 (also the same day pre-orders will ship). For those not in the U.S., global availability on the Series 4 varies — but Apple has listed the countries on its website.

The smartwatch comes in two different types of models. You can either opt for the one with cellular connectivity built-in along with GPS, or you can choose to go with only GPS. Regardless, both smartwatches come with the new health features.

In terms of color variants, the Series 4 comes in three aluminum finishes — gold, space grey, and silver. There’s also a gold stainless steel option, in addition to the silver and space black stainless steel versions.

As for pricing, the Series 4 with cellular connectivity starts at $499. If you opt for the Series 4 without cellular connectivity and just built-in GPS, it starts at $399. It’s important to note that cost not only varies depending on whether you choose to have network connectivity, but also depending on which color variant and case size you purchase.

Buying the Apple Watch Series 4 from wireless carriers

Those who want the Series 4 with cellular connectivity can also purchase the smartwatch through their specific carriers.

All four major carriers have confirmed the Apple Watch Series 4 is available on its networks — and pre-orders are officially live.


On Verizon, the Series 4 will start at $83.33 per month for six months if you purchase the $500 model. For a limited time, Verizon is also offering 25 percent off Beats products with the purchase of an Apple Watch through the carrier.


At T-Mobile, the 40MM aluminum Series 4 and stainless steel option will cost $20.83 per month and $22 per month, respectively. While the aluminum model doesn’t require a down payment, you’ll have to put down $172 for the 40mm stainless steel version. As for the 44mm versions, the aluminum will cost you $22.08 per month and stainless steel will cost $22 per month. As with the 40mm aluminum Series 4, the 44mm stainless steel model is $0 down while the 44mm stainless steel version requires $222 down.

U.S. Cellular

The Series 4 is also available for purchase on U.S. Cellular. If you purchase the smartwatch on the carrier’s ‘Total Plans with no Hidden Fees’ plan, the company will waive the $10 monthly service charge. If not, then you’ll be charged $5 per month with the first three months free.

We’ll update this article when we have pricing for Sprint and AT&T.

Updated on September 14: The Apple Watch Series 4 is now available for pre-order

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